by Shirley Elizabeth | Apr 11, 2025 | Business & Marketing, Design & Branding, Female Owned, Small Business Tips
Your brand might not be “bad” – but if it’s not brilliant, it’s costing you. Here’s what a mediocre brand is really doing to your confidence, your revenue, and your growth. It’s Not Broken – But It’s Not Working Let’s talk about the uncomfortable middle...
by Shirley Elizabeth | Feb 18, 2025 | Design & Branding, Small Business Tips, Web Design
When it comes to strategic web design, most business owners focus on the obvious: colours, fonts, and a sleek look. But great web design isn’t just about aesthetics – it’s a strategic tool that directly impacts your website conversions, credibility, and customer...
by Shirley Elizabeth | Nov 21, 2024 | Business & Marketing, Design & Branding
As the year draws to a close, many of us start to reflect on where we are and where we want to be. For female business owners, it’s often a mix of pride for what we’ve achieved and frustration at what still feels undone. Maybe you’ve had moments this year where you...
by Shirley Elizabeth | Oct 30, 2024 | Design & Branding
When we meet someone in person, we rely on first impressions, but beyond that, there’s an energy – a confidence that can’t be easily faked. The way we talk about our work, our posture, and our presence all communicate what we’re about, which is why networking...
by Shirley Elizabeth | Sep 22, 2024 | Design & Branding
The Real Business Case for Thoughtful Branding When most people think about design, they often picture something that just looks good—a slick website, a clever logo, or a bold colour palette. But in reality, great design goes so much deeper than aesthetics. It’s about...
by Shirley Elizabeth | Sep 20, 2024 | Design & Branding
Typography might seem like a small design detail, but the fonts you choose have a significant impact on how people perceive your brand. The right fonts can convey professionalism, creativity, or approachability, while the wrong ones can send mixed messages. This guide...
