made by amida:

I know good design. I know what it has to do for a business too.

Nearly 30 years in business and more than 15 in brand and web design means I approach every project with more than an eye for how it looks. There’s thinking behind every decision – who it needs to reach, what it needs to communicate and what you need it to do next.

show up. own it

Hello, Im Shirley Elizabeth

Creative director, strategist, and founder of Made by Amida.

I’ve spent most of my working life around creative businesses – running them, growing them, changing direction when needed and understanding first-hand what it takes to make one work.

That experience comes into every project. I’m interested in far more than choosing the right font or making a website look beautiful. I want to understand the business behind it, what makes it different and what the people you want to reach need to see.

And because I both design and develop, the thinking doesn’t disappear once the visuals are signed off. I’m there from our first conversation through to the final details and launch.

a backstory

Rooted in craft. Shaped by experience.

Made by Amida began in Barcelona, where I lived for several years. The name comes from the Catalan a mida – bespoke, made by hand – and that idea has stayed with me ever since.

Long before Amida, I was running creative businesses of my own. At 26, I bought and ran a restaurant in England; later came Barcelona, teaching English to business clients, an online language school and, eventually, the move into design and digital. Different businesses, different worlds – but an education in what makes people notice, trust and buy from a business that no course could really replicate.

I’m largely self-taught as a designer and developer, which perhaps explains why I’ve never been particularly interested in doing things simply because that’s how they’re usually done. I care about the details, but I’m always looking at the bigger picture too.

Experience has sharpened my eye, but it hasn’t dulled my curiosity,
– and I think the best work needs both.

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If you’re looking for a designer who’ll understand the business behind the brief – and bring the thinking, experience and creative eye to make something distinctly yours – we should probably talk.

ready when you are
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show up. own it

behind the scenes:

PLANT POWERED
SCOTTISH BORN / ENGLAND LIVING
YOGA LOVER / FOOD OBSESSED
PERPETUAL NOTICER

WHAT I BELIEVE

Design Should Earn It's Place In Your Business

It should make you easier to recognise, easier to understand and easier to choose - while still feeling completely like you.

That’s the standard I bring to every brand and website I create.

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Shirley has changed the way that I look at my business. I was trying to figure out how to take my business forward, and Shirley has shown me the way – I would highly recommend this wonderful and knowledgeable lady.

JULIA LOVE
ALLIANCE FAMILY MEDIATION

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