Your business doesn’t need to look like everyone else to be taken seriously

by Shirley Elizabeth | Oct 15, 2026 | Uncategorized, Business & Marketing, Design & Branding, Female Owned, Small Business Tips

You can spend a surprisingly long time looking at other people’s businesses when you’re trying to work out how to present your own. A little competitor research. A few saved websites. A Pinterest board that was supposed to provide direction and now contains six...

The expensive bit isn’t always the price

by Shirley Elizabeth | Aug 21, 2026 | Business & Marketing, Female Owned, Small Business Tips

When somebody decides not to buy, price gets blamed for an awful lot. We assume they couldn’t afford it, people aren’t spending at the moment, or perhaps our audience simply won’t pay that much. Sometimes, of course, that’s completely true. People have budgets, and no...

You’re not inconsistent. Your business has too many versions of itself.

by Shirley Elizabeth | Aug 14, 2026 | Business & Marketing, Female Owned, Small Business Tips

There’s a particular stage of business growth nobody really warns you about, and it’s all about brand consistency – we should be all over it, right? You’ve been doing this for a while, things have changed – mostly for the better – and the...

Behind on Your Goals This Year? Read This Before Q2 Begins

by Shirley Elizabeth | Mar 20, 2026 | Business & Marketing, Female Owned, Mindset, Small Business Tips

So, we’re about to step into Q2. How the **** did that happen? And for many business owners, this is the point where you take a breath, look up, and think: Right… this isn’t quite how I imagined things would look by now. Not in a dramatic way. Not in a...

Why Your Website Isn’t Converting in 2026 (& What High-End Brands Are Doing Differently)

by Shirley Elizabeth | Feb 2, 2026 | Small Business Tips, Web Design

You’ve invested in your website.It looks polished. Professional. Considered. But it’s not bringing in the level of clients you expected. Enquiries feel inconsistent. The right people aren’t quite landing. And there’s a quiet sense that something isn’t fully working...

Don’t Wait for January: The End-of-Year Plan That Protects Your 2026 Revenue

by Shirley Elizabeth | Nov 7, 2025 | Business & Marketing, Female Owned, Mindset, Small Business Tips

There’s a pattern that repeats every single year. November arrives.December blinks past in prosecco, family logistics, mince pies, school plays, clients trying to squeeze ‘just one more thing’ in before the break… And then January lands like a cold swim...