articles by shirley Elizabeth:
Designer, business strategist, & creative problem solver helping businesses level up.
Insights, tips, and stories that can help with your next big move.
(and sometime those teeny, tiny ones too)
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Take Back Your Time: Streamline Your Business for 2025

Take Back Your Time: Streamline Your Business for 2025

As a business owner, you’re wearing all the hats - creator, strategist, accountant, and admin assistant. But is your time being spent on what truly matters? When was the last time you took a long, hard look at how your business runs day-to-day? Is it time for you to...

Why Your Website Should be Working for You, Not Against You…

Why Your Website Should be Working for You, Not Against You…

In the fast-paced digital world, your website isn’t just a place to list your services. It’s your first impression, and should be, your 24/7 salesperson doing exactly the same job you do so well in-person. Yet so many business owners fall into the trap of using...

Why Now is the Time to Take Control of Your Business in 2025

Why Now is the Time to Take Control of Your Business in 2025

As the year draws to a close, many of us start to reflect on where we are and where we want to be. For female business owners, it’s often a mix of pride for what we’ve achieved and frustration at what still feels undone. Maybe you’ve had moments this year where you...

Owning Your Worth: Why It’s Time to Step into Your Power

Owning Your Worth: Why It’s Time to Step into Your Power

If there’s one thing I’ve learned from working with incredible women in business, it’s this: the journey to success truly begins when you start owning your worth. So many of us downplay our strengths, hesitate to set boundaries, or feel awkward about charging what...

How to Bring Your Strong In-Person Power Online

How to Bring Your Strong In-Person Power Online

When we meet someone in person, we rely on first impressions, but beyond that, there’s an energy - a confidence that can’t be easily faked. The way we talk about our work, our posture, and our presence all communicate what we’re about, which is why networking...

Why Good Design Isn’t Just Pretty: The Case

Why Good Design Isn’t Just Pretty: The Case

The Real Business Case for Thoughtful Branding When most people think about design, they often picture something that just looks good—a slick website, a clever logo, or a bold colour palette. But in reality, great design goes so much deeper than aesthetics. It’s about...

5 Common Website Design Mistakes That Could Be Hurting Your Business

5 Common Website Design Mistakes That Could Be Hurting Your Business

Your website is your digital shopfront, and if it’s not designed with care, it could be turning potential customers away. The good news? Most website design mistakes are easy to fix once you know what to look for. In this guide, we’ll dive into five common design...

How to Use Landing Pages to Target Your Audience

How to Use Landing Pages to Target Your Audience

In today’s fast-paced digital landscape, a generic, one-size-fits-all approach to marketing just doesn’t cut it anymore. If you want to connect with your audience, you need to speak to their specific needs and pain points. This is where landing pages come in—a...

The Ultimate Guide to Choosing the Perfect Fonts

The Ultimate Guide to Choosing the Perfect Fonts

Typography might seem like a small design detail, but the fonts you choose have a significant impact on how people perceive your brand. The right fonts can convey professionalism, creativity, or approachability, while the wrong ones can send mixed messages. This guide...

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Why Good Design Isn’t Just Pretty:
The Real Business Case for Thoughtful Branding
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Made by Amida is one of the best companies I have ever had the pleasure of working with

JO chapman
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my

mission:

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Rooted in strategy, clarity, and creativity, my work reflects who you are, what you stand for, and the next-level version of where you’re going.

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