articles by shirley Elizabeth:
Designer, business strategist, & creative problem solver helping businesses level up.
Insights, tips, and stories that can help with your next big move.
(and sometime those teeny, tiny ones too)
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Why Good Design Isn’t Just Pretty: The Case

Why Good Design Isn’t Just Pretty: The Case

The Real Business Case for Thoughtful Branding When most people think about design, they often picture something that just looks good—a slick website, a clever logo, or a bold colour palette. But in reality, great design goes so much deeper than aesthetics. It’s about...

5 Common Website Design Mistakes That Could Be Hurting Your Business

5 Common Website Design Mistakes That Could Be Hurting Your Business

Your website is your digital shopfront, and if it’s not designed with care, it could be turning potential customers away. The good news? Most website design mistakes are easy to fix once you know what to look for. In this guide, we’ll dive into five common design...

How to Use Landing Pages to Target Your Audience

How to Use Landing Pages to Target Your Audience

In today’s fast-paced digital landscape, a generic, one-size-fits-all approach to marketing just doesn’t cut it anymore. If you want to connect with your audience, you need to speak to their specific needs and pain points. This is where landing pages come in—a...

The Ultimate Guide to Choosing the Perfect Fonts

The Ultimate Guide to Choosing the Perfect Fonts

Typography might seem like a small design detail, but the fonts you choose have a significant impact on how people perceive your brand. The right fonts can convey professionalism, creativity, or approachability, while the wrong ones can send mixed messages. This guide...

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Why Good Design Isn’t Just Pretty:
The Real Business Case for Thoughtful Branding
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Made by Amida is one of the best companies I have ever had the pleasure of working with

JO chapman
business owner: emily & jo
my

mission:

I build brands designed to lead.

Rooted in strategy, clarity, and creativity, my work reflects who you are, what you stand for, and the next-level version of where you’re going.

Authentic. Impactful. Unmistakably yours.

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