articles by shirley Elizabeth:
Designer, business strategist, and creative problem solver helping businesses level up.
Insights, tips, and stories that can help with your next big move.
(and sometime those teeny, tiny ones too)
read the latest
Why Now is the Time to Take Control of Your Business in 2025

Why Now is the Time to Take Control of Your Business in 2025

As the year draws to a close, many of us start to reflect on where we are and where we want to be. For female business owners, it’s often a mix of pride for what we’ve achieved and frustration at what still feels undone. Maybe you’ve had moments this year where you...

Take Back Your Time: Streamline Your Business for 2025

Take Back Your Time: Streamline Your Business for 2025

As a business owner, you’re wearing all the hats - creator, strategist, accountant, and admin assistant. But is your time being spent on what truly matters? When was the last time you took a long, hard look at how your business runs day-to-day? Is it time for you to...

Why Your Website Should be Working for You, Not Against You…

Why Your Website Should be Working for You, Not Against You…

In the fast-paced digital world, your website isn’t just a place to list your services. It’s your first impression, and should be, your 24/7 salesperson doing exactly the same job you do so well in-person. Yet so many business owners fall into the trap of using...

Owning Your Worth: Why It’s Time to Step into Your Power

Owning Your Worth: Why It’s Time to Step into Your Power

If there’s one thing I’ve learned from working with incredible women in business, it’s this: the journey to success truly begins when you start owning your worth. So many of us downplay our strengths, hesitate to set boundaries, or feel awkward about charging what...

How to Bring Your Strong In-Person Power Online

How to Bring Your Strong In-Person Power Online

When we meet someone in person, we rely on first impressions, but beyond that, there’s an energy - a confidence that can’t be easily faked. The way we talk about our work, our posture, and our presence all communicate what we’re about, which is why networking...

Why Good Design Isn’t Just Pretty: The Case

Why Good Design Isn’t Just Pretty: The Case

The Real Business Case for Thoughtful Branding When most people think about design, they often picture something that just looks good—a slick website, a clever logo, or a bold colour palette. But in reality, great design goes so much deeper than aesthetics. It’s about...

5 Common Website Design Mistakes That Could Be Hurting Your Business

5 Common Website Design Mistakes That Could Be Hurting Your Business

Your website is your digital shopfront, and if it’s not designed with care, it could be turning potential customers away. The good news? Most website design mistakes are easy to fix once you know what to look for. In this guide, we’ll dive into five common design...

How to Use Landing Pages to Target Your Audience

How to Use Landing Pages to Target Your Audience

In today’s fast-paced digital landscape, a generic, one-size-fits-all approach to marketing just doesn’t cut it anymore. If you want to connect with your audience, you need to speak to their specific needs and pain points. This is where landing pages come in—a...

The Ultimate Guide to Choosing the Perfect Fonts

The Ultimate Guide to Choosing the Perfect Fonts

Typography might seem like a small design detail, but the fonts you choose have a significant impact on how people perceive your brand. The right fonts can convey professionalism, creativity, or approachability, while the wrong ones can send mixed messages. This guide...

featured post

Why Good Design Isn’t Just Pretty:
The Real Business Case for Thoughtful Branding

the face behind amida

Hello, Im Shirley Elizabeth

…designer, strategist, and the creative force behind Made by Amida. My journey into design started with a simple belief: that great design has the power to transform businesses and create meaningful connections. Over the years, I’ve honed my skills in luxury branding and web design, always with one goal in mind: to help my clients reach the position in their industry that they truly deserve to be at.

plant-powered.
everything yoga.
massive foodie.
dog lover.
human design junkie.
NLP Master Practitioner. 

my

mission:

To craft designs that reflect your vision and help your business grow. By blending creativity with a focus on real results, I'll help you build a brand and web presence that truly represents you - bold, authentic, and built to make an impact.
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Made by Amida is one of the best companies I have ever had the pleasure of working with

JO chapman
business owner: emily & jo

ready for the next level?

lets weave your story

If you’re a business that understands the value of effort, collaboration, and getting it right—and you want to enjoy the process—let’s work together. Made by Amida is here to craft a brand that truly represents who you are and what you stand for, driving you to the industry position you deserve while making the journey as exciting and enjoyable as possible.

connect

elsewhere

Web Design & Branding - the journal

stay a while + read

the journal

Web Designer - Pinterest Link

moodboards + inspo

pinterest

See some of our inspo and visual bathing, as well as joining us here for our project moodboards

find me on

insta

Web Designer - Instagram Link
Web Design & Branding - Amida Logo

the designer

the portfolio

elevate luxe

custom web design

luxury branding

insta

facebook

Pinterest

twitter (sorry elon)

Blue Sky

amida [catalan] defintion: bespoke

They say that once you've lived in Barcelona, a piece of your heart stays there.

I can confirm this is true x
Web Design & Branding Kent - coffee image
Web Design & Branding Kent - digital presence
Web Design & Branding Kent - online presence
Web Design & Branding Kent - brand photography
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