(and sometime those teeny, tiny ones too)
You Don’t Need a Rebrand – You Need to Remember Who You Are
Your business has evolved – has your brand kept up? It’s so easy to hit that stage where things look fine on the surface… but something doesn’t quite feel like you anymore.
Why Smart Businesses Prep Their Website Now to Hit Q1 Strong
How many times have you promised yourself you’d use Q4 to finally get everything in order, especially that overlooked and under-loved website?And how many times have you hit January full of “new year, new goals”… only to feel swamped within a week as enquiries slow,...
How I Got My Focus Back (And Why My Clients Benefit Too)
If you run your own business, you’ll know what I mean when I say: some days my to-do list felt less like business and more like chasing my own sanity in my very best heels. Glamorous? Maybe. Practical? Not even close. On any given day I’m switching between designing a...
Energy, Mindset, and Business: How to Keep Going When Life Feels Heavy
Running your own business isn’t just about strategy and sales funnels. It’s about you. Your energy, your focus, your decisions. Which means that when life throws a curveball - whether it’s family stress, health worries, or just a tough personal day - it can feel...
You Don’t Need More Time. You Need a Real Strategy.
The “I Just Need More Time” Trap “I just need more time to figure it out.” Says almost all women in business. It sounds reasonable - even logical. But here’s a sneaky, cheeky little tip - more time won’t fix a lack of clarity, direction, or focus. In fact, it often...
The 5 Hidden Costs of a ‘Meh’ Brand (That You’re Already Paying For)
Your brand might not be “bad” - but if it’s not brilliant, it’s costing you. Here’s what a mediocre brand is really doing to your confidence, your revenue, and your growth. It’s Not Broken - But It’s Not Working Let’s talk about the uncomfortable middle ground. Your...
Why Your Mindset Is the Missing Piece in Your Business Growth
There’s a reason some business owners seem to move effortlessly from one level to the next while others stay stuck in the same cycle for years. It’s not just strategy. It’s not just branding. It’s not just marketing. It’s mindset. And before you roll your eyes - this...
Beyond Pretty: The Strategic Web Design Elements You’re Probably Overlooking
When it comes to strategic web design, most business owners focus on the obvious: colours, fonts, and a sleek look. But great web design isn’t just about aesthetics - it’s a strategic tool that directly impacts your website conversions, credibility, and customer...
The Monday Advantage: How Smart Business Owners Use Mondays to Win the Week
Mondays get a bad reputation. The weekend glow fades, the inbox is full, and there’s that slight resistance to diving into the week ahead. But here’s the thing: the most successful business owners don’t just ‘get through’ Mondays. They leverage them. If you want to...
The 2025 Business Growth Playbook: What’s Working Now
As we step into 2025, the online business landscape is more competitive than ever. With shifting consumer behaviour, evolving technology, and changing marketing trends, what worked last year may not be enough to keep your business thriving now. So, what’s actually...
5 Strategic Business Planning Rituals to Transform Your Q1 Success
As a solopreneur navigating the dynamic business landscape of 2025, February presents the perfect opportunity to refine your Q1 strategy. While others are already abandoning their New Year's resolutions, you can leverage these proven planning rituals to strengthen...
Blue Monday: How to Ditch the Slump and Power Through January Like a Pro
Ah, January. A fresh year brimming with possibility - or so they tell us. Then along comes Blue Monday, the so-called "most depressing day of the year," trying to derail that positive mindset. Whether you believe in the title or not, mid-January often feels like a...
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Made by Amida is one of the best companies I have ever had the pleasure of working with
business owner: emily & jo
mission:
Rooted in strategy, clarity, and creativity, my work reflects who you are, what you stand for, and the next-level version of where you’re going.
Authentic. Impactful. Unmistakably yours.
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