I spent years living in Barcelona, and that’s where Amida was born – meaning “bespoke, made by hand” in Catalan. I’m self-taught, experienced, and I’ve owned both physical and digital businesses for nearly 30 years, so I get it from every angle. Design is my thing – maybe even to a slightly geeky level – but give me a colour palette and a coffee, and I’m in my element. Life’s about passion, wellness, and happiness for me, and I bring that energy into every project I work on.