by Shirley Elizabeth | Oct 15, 2026 | Uncategorized, Business & Marketing, Design & Branding, Female Owned, Small Business Tips
You can spend a surprisingly long time looking at other people’s businesses when you’re trying to work out how to present your own. A little competitor research. A few saved websites. A Pinterest board that was supposed to provide direction and now contains six...
by Shirley Elizabeth | Aug 21, 2026 | Business & Marketing, Female Owned, Small Business Tips
When somebody decides not to buy, price gets blamed for an awful lot. We assume they couldn’t afford it, people aren’t spending at the moment, or perhaps our audience simply won’t pay that much. Sometimes, of course, that’s completely true. People have budgets, and no...
by Shirley Elizabeth | Aug 14, 2026 | Business & Marketing, Female Owned, Small Business Tips
There’s a particular stage of business growth nobody really warns you about, and it’s all about brand consistency – we should be all over it, right? You’ve been doing this for a while, things have changed – mostly for the better – and the...
by Shirley Elizabeth | Aug 7, 2026 | Business & Marketing, Design & Branding, Female Owned
Nobody wakes up on a Tuesday morning, makes a coffee and thinks, you know what would really make my week? A new brand. Well, perhaps designers do. But normal business owners? Probably not. When someone comes to me saying they need a new brand, the brand itself is...
by Shirley Elizabeth | Mar 20, 2026 | Business & Marketing, Female Owned, Mindset, Small Business Tips
So, we’re about to step into Q2. How the **** did that happen? And for many business owners, this is the point where you take a breath, look up, and think: Right… this isn’t quite how I imagined things would look by now. Not in a dramatic way. Not in a...
