Branding, business & bold moves

all under one roof.

You bring the ambition. I’ll bring 30+ years of experience, clarity, strategy – and just a little bit of magic

pick your path & I’ll meet you there…

you need branding

you need a new website

you need a business reset

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show up. own it

Hello, Im Shirley Elizabeth

Creative director, strategist, and founder of Made by Amida.

With 30 years of real-world business experience and over 15 years crafting high-converting brands and websites, I bring clarity, confidence and creative sharpness to businesses ready to claim their space, and I bring every part of your presence into alignment – so your brand stops blending in and starts building serious traction.

a backstory

Rooted in craft. Shaped by experience.

Amida was born in Barcelona, where I lived for years – inspired by the Catalan word for “bespoke, made by hand.” That meaning still sits at the heart of everything I create.

I’m self-taught, deeply experienced, and I’ve built both bricks-and-mortar and digital businesses over the past 30 years – so I get it from all sides. From selling to scaling, I know what it takes to build a brand that actually works.

Design’s my thing – maybe even to a slightly geeky level – but give me a clean colour palette and a strong coffee and I’m fully in my element.

Life’s about passion, wellness, and freedom for me – and I bring that same energy into every project I take on.

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amida [catalan] defintion: bespoke

They say that once you’ve lived in Barcelona, a piece of your heart stays there.

I can confirm this is true x

If you’re looking for a designer who gets your vision – and knows how to turn it into something powerful, unforgettable, and built to grow – you’re in the right place.

ready when you are
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