If there’s one thing I’ve learned from working with incredible women in business, it’s this: the journey to success truly begins when you start owning your worth. So many of us downplay our strengths, hesitate to set boundaries, or feel awkward about charging what we’re truly worth. But here’s the truth – when you own your worth, it changes everything. Your confidence soars, your relationships strengthen, and your business starts to reflect the value you bring.
What Does It Mean to Own Your Worth?
Owning your worth is about more than just self-esteem or confidence. It’s about embracing what you bring to the table and knowing you’re worthy of success, recognition, and support. This isn’t about being boastful; it’s about being grounded in your value and skills. Imagine confidently stating your rates, turning down projects that don’t align with your vision, and setting healthy boundaries without feeling guilty or second-guessing yourself. That’s what it means to own your worth.
Why We Undervalue Ourselves
Before we jump into what it looks like to own your worth, let’s talk about why we often don’t. Many of us are raised with the idea that humility means minimising ourselves. And as women, we’re often conditioned to put others first, worry about others’ opinions, or avoid ‘rocking the boat.’ But over time, this can lead us to undervalue our own skills and contributions.
Society sometimes sends mixed messages, expecting us to be confident but not too confident. It’s no wonder we struggle with this! But here’s the truth: playing small won’t serve anyone, least of all you. When you shine, you inspire others to do the same.
3 Key Steps to Owning Your Worth
Ready to step into your worth? Here are three transformative steps to start owning it today:
1. Set Boundaries with Confidence
Owning your worth means being clear on where your time, energy, and skills are best spent. Setting boundaries isn’t about being closed off; it’s about protecting your peace and focusing on what truly matters. It might look like saying no to projects that don’t align with your goals, limiting time with people who drain your energy, or setting office hours so you don’t end up working around the clock.
Each boundary you set is a powerful reminder to yourself (and to others) of what you’re worth. You deserve relationships, opportunities, and work that respect and value you.
2. Charge What Youre Worth Without Apology
One of the most powerful ways to honor your worth is to charge accordingly. It’s easy to feel tempted to undersell yourself, especially if you’re just starting out or facing competitive markets. But undercharging does more than just impact your bottom line; it sends a message that you’re not fully confident in your value.
Remember, clients pay not just for your time, but for your expertise, dedication, and unique perspective. When you confidently state your rates, you’re saying, “I know my work is valuable, and I’m worth this investment.”
3. Show Up Authentically and Unapologetically
Owning your worth is also about being unapologetically you. There’s incredible power in showing up as your true self – no shrinking back or filtering out the parts of yourself you think others might not like. You’ll find that when you bring your whole self to the table, the right clients, collaborators, and supporters will be drawn to you.
Embracing authenticity allows you to bring out your best work, stand by your decisions, and connect more deeply with those around you. Authenticity is magnetic; it pulls people in and inspires trust.
The Impact of Owning Your Worth on Your Business and Life
When you start owning your worth, it impacts every area of your life. In business, you’ll notice how it transforms your client relationships and project outcomes. Clients sense your confidence, and it boosts their trust in you. You become the kind of leader others look up to, inspiring others to recognize and own their worth as well.
Beyond business, owning your worth empowers you to create a life that truly reflects your goals and values. You’re no longer settling for ‘good enough’ – whether that’s in relationships, health, finances, or personal goals. When you recognize that you deserve the best, you start to invite the best into your life.
Final Thoughts: Step into Your Worth Today
Owning your worth is a journey, not a destination. Start small. Celebrate your achievements, set those boundaries, charge with confidence, and show up as your full, authentic self. With every step, you’ll build a stronger sense of self-worth that permeates every area of your life and business.
Remember, when you shine, you give others permission to do the same. So take up space, embrace your worth, and watch as the world reflects that back to you.
Is your brand and digital presence helping you show up as the authority you are in your industry?
Is your online presence making you struggle to embrace your worth?
Send me a message, and let’s see how we can fix that. Your time is now.
OR if you’d like to talk about how you can help yourself step into your own superpower, visit my programme Elevate Ninety for some more info.
