Pretty isn’t profitable. Strategy is.
Strategic Brands + Websites for Women
Growing Bold & Brilliant Businesses
Brand identity, messaging and website design that actually work – no DIY stress, no digital eye-candy, just strategic clarity and results.
Strategic Brands + Websites for Women
Growing Bold & Brilliant Businesses
Brand identity, messaging and website design that actually work – no DIY stress, no digital eye-candy, just strategic clarity and results.
Building bold brands and clever digital spaces for ambitious business owners – for over 15 years • Building bold brands and clever digital spaces for ambitious business owners – for over 15 years • Building bold brands and clever digital spaces for ambitious business owners – for over 15 years
who this is for
My client is exceptional at what she does and is ready for her brand to feel as effortless and elevated as the experience she delivers. She values direction, not decoration. She wants strategy behind every design choice, and a website that quietly converts. She’s not looking to be louder – just more defined. And if now isn’t her moment, that’s fine. The women I work with arrive when they’re ready to own their space online.
It’s time your online presence held the same authority as you do offline
time to look the part
Businesses evolve – and at some point, your brand & website stop reflecting the level you’re working at.
I help you tighten your positioning, clarify your message, and build an online presence that feels considered and commercially effective. The outcome? Better enquiries, clearer communication, and confidence in how you show up.
my specialist services
I don’t design in isolation. Every service combines strategy, message and structure so your online presence supports the business you’re growing – not just the one you started.
Brand Identity
01.
We define your visual language – colour, typography, layout direction, graphic style and usage – so your brand looks consistent, recognisable, and confident across every touchpoint. No trends, no templates. Just intelligent, thoughtful design that reflects your business – and grows with it.
Outcome:
You’ll have a brand you can stand behind – one that looks like the business you’ve built, not the one you started.
Web Design
02.
We shape the user journey, refine your messaging, and design a clear, intuitive experience that feels effortless to navigate and easy to buy from. You’ll walk away with a site that looks polished, performs commercially, and positions you at the level you work at offline.
Outcome:
A website you’re proud to share – one that attracts better enquiries, reduces friction, and works quietly in the background.
Recent Projects
Web design and branding projects for your inspiration – some of my more recent projects
Summer 2025
View some of the projects completed this year. It’s been a privilege working with these fabulous women, check them out here
I specialise in premium service-based brands where perception, positioning and client experience matter
– some industries I’ve partnered with:
Photographers / Lifestyle & Wellness / Bridal & Beauty / Medical Aesthetics / Interiors / Artisan / Clothing Boutiques / Children’s Brands / Influencers / Jewellers / Venues / Coaches / VA’s / Podcasters / Personal Stylists
your designer
– I’m Shirley Elizabeth,
founder & creative direction behind
Made by Amida
founder & creative direction behind
Made by Amida
30 years in business. 15 years in branding and digital strategy. Hundreds of women supported in building brands that convert, websites that work, and businesses that feel aligned and unstoppable.
From bricks-and-mortar to digital-first, I’ve built and scaled businesses from both sides – and that experience shapes everything I deliver.
Expect smart strategy, clean high-converting design, and total clarity – served with a little sass and zero fluff.
show up. own it
behind the scenes:
plant powered
scottish born / england living
yoga obsessive foodie
human design
scottish born / england living
yoga obsessive foodie
human design
Shirley Elizabeth is the best designer I have ever worked with.
SHE’S AN ACTUAL GENIUS
rikii brown:
impact yoga
feeling stuck?
book this
your next best move:
the strategy sessions
If you’re not sure whether you need a brand refresh, a website rebuild, or just better messaging, this session gives you the answer. We’ll get clarity on what’s holding you back and exactly what to do next – no guesswork, no overwhelm.
One hour. Clear priorities. Real progress.
from the journal
Living in the world of business can be up there with the best decisions we’ve made to date, but at the same time leave you wondering why the **** we didn’t get ourselves a boss. SO, if you’re looking for a bit of advice – grab a coffee, sit back and peruse the journal for all things design, some big win client success stories, and the handy do’s and the BIG do not’s in the online space
connect
elsewhere
stay a while + read
the journal
moodboards + inspo
See some of our inspo and visual bathing, as well as joining us here for our project moodboards
find me on
insta
the designer
the portfolio
web design
branding
power reads
insta
twitter (sorry elon)
Blue Sky
amida [catalan] defintion: bespoke
They say that once you've lived in Barcelona, a piece of your heart stays there.
I can confirm this is true x
© Amida Creative • 2025
Made it this far? You’ve earned it.
Download the brand guide and steal a few of my best moves.
Download the brand guide and steal a few of my best moves.